Why is branding so important? It’s what makes a lasting impression on your audience, allowing them to build a relationship with your company. When Setpoint I.S. came to General Informatics needing to build a brand campaign, we were happy to help. Read below to see their success.
- Client: Setpoint I.S. is a nationwide company providing its clients a full range of integrated solutions for difficult industrial challenges. The biggest challenge facing them was creating a brand for their collateral material that stood above their competition. One facet of items included product catalogs, brochures, invitations, stationary, PowerPoint templates, and more.
- Need: Our approach was developing an overarching design that carried throughout various collateral pieces. The biggest and most important aspect was branding the Setpoint I.S. product catalogs. These catalogs incorporated a large array of details for various products including product images and specs. Each catalog is now branded with the look General Informatics created for this series. Further, each includes a signature color to distinguish the catalog categories. Branding the catalogs as a series brings the collection together, while the individual design allows them to stand alone and be noticed among competitors.
- Benefit: Setpoint I.S.’ team incorporated this branding style throughout much of their other materials. Doing so gives them a professional and cohesive appearance.